The "Kernel" Strategy
Every site I build—from a $150 landing page to a $10k platform—runs on the same "Kernel" SOP. This ensures security, speed, and mail deliverability are never skipped.
The Operator's Checklist
I charge $500 for sites agencies bill at $5k+.
The difference isn't quality; it's overhead. I am a sole full-stack developer, not an agency. This is the exact 16-step SOP I use to ship operator-grade builds without the management fees.
No discovery calls
No "Project Managers"
Just the build
The Reality
Where the agency budget goes:
- Discovery Sessions & Mockup Rounds
- Project Management Overhead
- Internal Slack meetings about your project
- ✔ The 16 steps that actually matter
The Kernel ↓
The Philosophy
Output over Overhead
I don't outsource. I design, code, and deploy. This cuts the communication drag and keeps the budget on the screen.
Stop paying for "Discovery"
I don't do brand workshops. I take your content, map the user flow, and build the site. That saves 2 weeks and $2,000 immediately.
Async Execution
We don't need calls. You fill the intake form; I ship the code. Receipts provided at every milestone.
The Kernel
The 16-Step Protocol
This is the base OS for every project. High-tier packages add scope on top of this foundation.
Phase 1: Infrastructure & Intake (Days 1-7)
01
Clean Install & Cloudflare
Owner keeps the domain. DNS stays put while I build on stage.domain.com. It is the off-switch every business needs against downtime.
02
Email Hygiene (SPF/DKIM)
I add SPF, DKIM, and DMARC records immediately. I test headers until they are clean. Skipping this means your leads go to spam.
03
Async Content Intake
No interview calls. I provide a structured form that auto-saves. You upload rough notes/photos; I pull social assets to fill gaps.
Phase 2: The Build (Days 8-14)
04
Map User Flow
Who it’s for → What you offer → Proof → Contact. Simple and clean to prevent "what goes where?" ambiguity.
05
Real-Content Wireframes
No placeholder text. I place real text and real images immediately. Layout breaks only appear with real input.
06
Build the Pages
Keep the DOM structure simple. Focus on clarity. A fancy layout with confusing navigation is wasted work.
07
Configure Forms
Test submit path and reply-to headers. Most "broken" sites have forms that send technically but get filtered.
Phase 3: Optimization
08
Layered Caching
Server → Plugin → CDN. Configured one layer at a time. Cache conflicts cause most "site looks weird" moments.
09
Stabilize Mobile
Once desktop stabilizes, I tighten mobile spacing and tap targets. It's not "mobile first," it's "mobile right."
10
Speed Checks
Images under 200KB. Verify Cloudflare hits. Check Core Web Vitals (CLS/LCP). It must load clean on 4G.
11
Internal Links
No orphan pages. Home → Services → Contact. If Google can't crawl it, it won't rank.
Phase 4: Launch & Handover
12
Pre-Launch Audit
Test contact form from a distinct email. Audit network tab for heavy assets. Catch bugs now.
13
Switch Staging URLs
I point my local machine to the live server. I fix final issues quietly while your old site stays public.
14
DNS + SSL Flip
Drop TTL. Flip the A-record. If anything breaks, I flip it back instantly. Zero risk.
15
Total Access Handover
You get every credential: domain, hosting, WP, Cloudflare. I stay on as a helper, but you own the assets.
16
The 7-Day Watch
I run an Ahrefs audit and monitor Search Console as Google indexes the new site. There is always one small issue after launch; I catch it early so you don't have to.
Hire the Execution
Choose the Scope
Every package includes the 16-step Kernel SOP. You are just paying for the complexity on top.
The Kernel
Get Online Fast Package
- Live URL with DNS, SSL, and Email Hygiene.
- 5 Pages (Home, About, Service, FAQ, Contact).
- Full 16-step safety and speed protocol.
Rebuild
Essentials Rebuild
- Keeps your brand while clearing plugin bloat.
- Preserves SEO rankings and links.
- Modernizes UX and mobile flow.
Growth
Detailed Growth
- Hub and spoke architecture with reusable templates.
- Advanced forms wired into CRM flows.
- Custom Elementor/Bricks logic.
Systems
Pro Systems
- Architecture, governance, and environments documented.
- Custom workflows and API integrations.
- Modular component libraries.
Lock a slot
If you get a $10k quote from an agency, ask to see their process.
If it’s not this detailed, you are paying for overhead.
Proof of Output
Recent SOP Launches
Live builds shipped using the 16-step protocol.
FAQ
Straight Answers
Key objections, answered fast.
Why is it cheaper than an agency?
You aren't paying for a Project Manager, a Sales Rep, or an office lease. You are paying for a senior developer to execute a known checklist.
Do I own everything?
Yes. As per Step 15 of the SOP, domains, hosting, plugins, and analytics stay in your accounts. You get a text file with every password at launch.
How are prices set?
Fixed per package based on the execution of the SOP. No hourly billing, no surprise "management fees."
What slows a build?
Missing content. That is why Step 3 is an Async Intake Form. If you delay the content, the build pauses.
Is support ongoing?
Warranty covers in-scope bugs for 14 days. After that, I am available on-demand, but no monthly retainer is required.
Do you handle SEO?
Technical SEO (Schema, Speed, Sitemaps) is included in the SOP. Content marketing and backlink campaigns are not.
Lock the slot
Send the brief. If it fits the SOP, you get a fixed quote and a start date within 24 hours.
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Direct details
Email: contact@funkpd.com
Phone: +1-431-813-2402
Hours: All day. Every day. Replies within 24 hours.
On-demand support. No retainers. Form data used only to reply and scope.
Project fit
I accept projects where I can execute the 16-step SOP. If you need 10 rounds of subjective design meetings, I am not the right fit.