Context
- Dive shop sells tours to visitors on slow connections.
- Needed prices, safety notes, and proof upfront.
- Owner wanted to keep updates simple without agencies.
Problem
- Info split across old pages; nothing guided bookings.
- Images were heavy; tourists bounced on hotel Wi-Fi.
- No way to take deposits without a custom system.
What we did
- Built a five-page brochure with clear offers, pricing, and FAQs.
- Compressed galleries and set lazy loading to work on 3G.
- Added PayPal-backed request form so deposits run without custom dev.
- Documented a short update log the owner can follow solo.
Result
- Faster mobile loads with proof visible in seconds.
- Clear offers and pricing reduced pre-trip emails.
- Deposits handled through PayPal without extra tooling.
Before / After / Impact
- Before: Disjointed pages, heavy images, no booking flow.
- After: Lean brochure with compressed proof and PayPal request form.
- Impact: Tourists can skim, trust, and pay a deposit even on slow hotel Wi-Fi.
Nerd notes
- Image compression and lazy loading set for 3G performance.
- PayPal request flow avoids storing payment data on the site.
- Lightweight Elementor sections to keep DOM small.
- Update log kept in plain text so owner can edit without training.
Status
Live and booking.