Industrial & Operations

Heavy-duty WordPress builds that clean up bloated catalogs, legacy stacks, and compliance-heavy operations.

Actisafe website screenshot.
Live

Legacy build live while refactor stages queue up.

Actisafe

Snapshot

  • Operator: Industrial storage supplier with 400 plus SKUs.
  • Was broken: Bloated WooCommerce pages, hidden specs, and edits that cracked layouts.
  • Changed: Collapsed into 20 variable products with safe pricing edits and a staged rollout.

Industrial storage supplier on 400-plus WooCommerce pages; collapsed into 20 clean product types so ops edit without downtime.

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Status: Live Timeline: 6 weeks Budget band: $12,000 to $18,000 CAD What changed: Catalog flattened, WooCommerce edit paths stabilised, and refactor staged without downtime.

  • Sector Industrial safety & storage
  • Stack WordPress, WooCommerce, Elementor
  • Scope Flatten 400+ products to 20 variable types
  • Lifecycle Lifecycle: Planning, build, upgrade path (e.g., staged migration)
  • Catalog strategy
  • WooCommerce

Context

  • 400 plus SKUs scattered across brittle WooCommerce templates.
  • Specs and manuals locked behind logins for distributors.
  • Ops team needed clean pricing control without a dev in the loop.

Problem

  • Admin slowed to a crawl and pages broke when edits landed.
  • Catalog sprawl made SKUs hard to find and harder to price.
  • Leadership needed zero downtime while cleaning the mess.

What we did

  • Mapped every SKU into 20 variable product types with sane attributes.
  • Rebuilt Elementor templates so ops can change pricing and specs safely.
  • Sequenced a staged rollout to keep revenue flowing during the refactor.

Result

  • Catalog flattened and searchable without breaking layouts.
  • Ops team edits pricing and specs without waiting on developers.
  • Refactor plan approved with no downtime risk.

Before / After / Impact

  • Before: 400 plus product pages, login walls, and fragile templates.
  • After: 20 variable product types with clean metadata and safe edits.
  • Impact: Faster publishing, stable revenue during rollout, clearer catalog for sales.

Nerd notes

  • Pricing tiers mapped to WooCommerce variable products with locked base attributes.
  • Gated downloads reorganised with role based access and clean permalinks.
  • Migrations staged to keep cache warm and preserve existing order flows.

Status

Legacy build stays live; refactor queued with staged releases.

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