Nolan Phelps
Senior WordPress build, rescue, stabilization, and systems operator. You work with the person doing the diagnosis, scope, build, fixes, and handoff.
Background
ProfileSince
Age 8: Working construction and roofing sites across Manitoba.
Today
Running FunkPd as a senior WordPress build, rescue, stabilization, and systems practice.
Mission
Build the right base, fix broken systems, and hand back functioning work with scope, proof, and ownership clear.
Approach
Direct access to the person doing the work. Scope is accepted only when it can be finished properly.
Experience
Twenty years writing code, fifteen years around trades and field operators, and no outsource chain.
Track Record
Published case work spans industrial WordPress, WooCommerce, rescue, rebuild, stabilization, and workflow systems.
Platform
Fixed scope where possible, written exclusions, visible proof, and clean handoff.
Rule
The work is kept narrow enough to finish and prove before the next phase starts.
Operating Model
ScopeTRK-01
Private Small Launch3–7 Days
Capacity-only simple site work. It is not the main build, rescue, stabilization, or systems path.
Private
Low Priority
Low Priority
TRK-02
Build / Rescue / Stabilize2-6 Weeks
New WordPress builds, failed-build rescue, fragile site stabilization, rebuild planning, template cleanup, migration, performance fixes, and handoff proof.
$3.5k+ CAD
Fixed Scope
Fixed Scope
Case FileMinetek
CTX-01
Context
$65M+/yr global supplier in mining, water, and ventilation. Public web split across four WordPress installs on subdomains.
Global
Industrial
Industrial
PRB-01
Problem
Duplicate stacks fractured SEO and doubled maintenance. Page builders misused, caching layers fought each other, admins locked out by bad .htaccess, forms duplicated, sitemap incoherent, Google throttled crawl.
Fractured
Stack
Stack
ACT-01
Action
Consolidated four installs into one structured WordPress build. Custom post types, cleaned templates, clear edit paths. Rebuilt nav tree, scrubbed ~200 MB bloat, normalized forms, enabled LSCache, removed redundant server caching, rebuilt .htaccess.
Zero
Downtime
Downtime
RES-01
Result
Global load time fell from 9–12 s to <3 s. Teams self-manage edits. Rankings stabilized, indexing cleaned up. Operational backbone for 2–3 years with no critical outages.
< 3s
Global Load
Global Load
Scope ExpansionWarning
EXP-01
If Scope Explodes
All work pauses. We reassess together and you decide whether to proceed with revised scope and budget, or part ways professionally.
Pay Only
Completed
Completed
Hiring ProcessSteps
01
Email Specs
Send the site URL, what is broken or fragile, business risk, urgency, access status, and what must be proven first.
< 24h
Response
Response
02
Salvage Assessment
Fit check first. If written findings are needed, the next step is a paid WordPress Reality Check.
~48h
Turnaround
Turnaround
03
Project Start
Accepted work gets a written scope, queue position, start date, proof requirements, and payment terms before work begins.
2 Week
Queue
Queue
CapabilitiesStack
DO-01
What I Do
WordPress and WooCommerce builds, rescues, performance rebuilds, stabilization, catalog work, workflow fixes, and third-party API integrations.
Specialized
Scope
Scope
DN-01
What I Don't Do
Brand therapy, logo design, ad management, social media calendars, committee redesign loops, and open-ended retainers.
Clear
Bounds
Bounds
Engagement FitRequirements
FIT-01
Works Best When
You have decision-making authority or direct access. You value technical honesty over reassurance. You want the right path chosen before work starts.
Direct
Access
Access
NF-01
Not a Fit If
You need committee approval for decisions. You expect multi-week planning before implementation. You require weekly status presentations.
No
Process
Process
Main project work starts at $3,500 CAD. Private small launches are capacity-only and not the main FunkPd path.
Get Fixed Scope