Start Here
Use this page to decide if FunkPd is the right fit. Start with the problem state, then route to the smallest useful next step.
The Problem
BUYER_STATE_FIRSTMost website problems get expensive when they are sold as the wrong thing. A crash is not a redesign. A slow site is not a new brand. A fragile system may need a rebuild, but only after the failure points are clear.
Fit
GOOD_MATCHSerious operator
You have a clear business problem, a decision maker, and enough access to let the fix happen.
Broken or fragile system
WordPress, Elementor, WooCommerce, hosting, forms, email, tracking, or integrations are causing real risk.
Bad handoff or poor ownership
You need clean accounts, docs, backups, credentials, and proof that the site can be operated without lock-in.
Not Fit
WRONG_TOOLBrand therapy
Moodboards, vague preference loops, and committee-led redesign cycles are not the model.
Marketing retainer
FunkPd does not run social calendars, broad ad management, or endless monthly busywork.
No clear owner
If nobody can approve scope, provide access, or define the business problem, the work will stall.
Route
PICK_SMALLEST_SAFE_PATH01 // Broken now
Site down, hacked, crashed, checkout broken, forms dead, or launch-critical page broken.
02 // Unstable
Fatal errors, failed updates, brittle plugins, admin lockouts, or repeat breakage.
03 // Slow site
Poor Core Web Vitals, heavy Elementor pages, bad cache, oversized media, or slow host symptoms.
04 // Bad host
Random downtime, weak backups, bad logs, poor TTFB, or hosting that blocks safe updates.
05 // Needs rebuild
The site is too messy to keep patching, but does not need enterprise bloat.
06 // Needs monthly coverage
Revenue, traffic, staff edits, security risk, or downtime risk justify reserved capacity.
07 // Needs audit
You need a written fix plan before spending on ads, SEO, rebuilds, or support.
08 // Needs small fix
Stable site, clear task, no need for a monthly plan or rebuild.
09 // Needs grouped fixes
Email, GA4, GBP, forms, UI, hardening, tracking, or smaller technical blockers.
10 // Needs custom system
WooCommerce, catalogs, CRM automation, integrations, workflows, or custom ops tools.
Proof
FUNKPD_PROOF_PACKEach scoped job ends with a FunkPd Proof Pack matched to the work: before and after screenshots, performance tests, crawl notes, form tests, backup checks, changelog, plugin notes, redirect checks, tracking checks, DNS or email checks, launch checklist, and handoff notes where relevant.
See proof-backed examples in Works. Case studies are useful when they show the problem solved, not just the industry.
Process
DIAGNOSE_SCOPE_PROVE_HANDOFFOwnership
NO_HOSTAGE_STACKYou should own your domain, hosting, analytics, backups, licenses, and credentials. FunkPd can work inside client-owned systems or hand systems over cleanly. No lock-in. No hostage accounts. No mystery stack.
Send the problem, not a perfect brief
Include the site URL, what is broken, urgency, current platform or host, access status, known failures, and the route you think fits. If you are unsure, say that and use Start Here as the reference.
