Technical Fixes
Use this when the site is mostly worth keeping, but specific technical blockers are costing leads, trust, speed, tracking, email, or safe operation.
Grouped Fixes
CAPABILITY_UNDER_ONE_PARENTEmail Deliverability
MAIL_MUST_ARRIVEThis covers form mail, order mail, SMTP, SPF, DKIM, DMARC, basic DNS alignment, and proof that messages arrive. It does not promise inbox placement across every recipient system.
GBP, GA4, And Analytics
TRACKING_MUST_FIREThis covers Google Business Profile basics, GA4 events, Search Console, form or phone lead tracking, and proof notes. Ongoing SEO campaigns and ad management are not included.
Forms And UI Fixes
BLOCKERS_NOT_DECORATIONThis covers broken forms, mobile layout problems, key-page friction, obvious accessibility blockers, and small template fixes. Branding therapy and endless design revisions are not included.
Proof Pack
FIX_EVIDENCEProof may include before and after screenshots, form tests, DNS checks, email headers, GA4 debug proof, crawl notes, speed tests, changelog, and handoff notes based on scope.
