Essentials Build / Rebuild

The smaller WordPress build tier. Use it for a new company site, a clean core replacement, or a controlled rebuild that needs maintainable structure from day one.

Clean baseBuild core pages, remove fragile clutter when replacing an old site, and keep only the stack the site needs.
Performance baselineOptimize templates, images, caching, and key pages so the new site has a measurable speed baseline.
Ownership handoffLeave the site inside client-owned accounts with notes, backups, access rules, and proof of what changed.

What it builds or replaces

Clean core pages

We build the useful pages with a stable structure. If an old site exists, plugin clutter, abandoned templates, and layout debt are removed.

Slow key pages

We ship a lean baseline with optimized images, simple templates, caching, and before and after speed proof.

Poor account ownership

We clean access, confirm client-owned accounts, document credentials, and avoid lock-in.

Unsafe editing paths

We keep editing simple so staff can update basic content without breaking layouts.

Fit and not fit

Essentials Build / Rebuild is a contained delivery path. It is not open-ended redesign therapy.

Good fit

New company sites, outdated WordPress sites, brittle Elementor builds, unclear handoffs, slow pages, and businesses that need a clean base.

Not fit

Committee redesign loops, brand exploration, cheap page-builder requests, custom apps, large ecommerce systems, or urgent hacked sites.

Route elsewhere

Use Website Rescue for active outages. Use Growth Systems for integrations, catalogs, CRM logic, or custom workflows.

No default retainer

After launch, stable low-risk sites should use ad hoc Web Maintenance unless risk justifies Site Ops Coverage.

Pricing

Essentials Build / Rebuild
$4,500 to $9,500 CAD

Fixed-scope new build or replacement for the core site. Scope, price, and timeline are approved before work starts.

Out of scope
Quoted separately

Copywriting, brand strategy, custom integrations, ecommerce workflows, and large content moves get separate scope.

Wrong path
Route first

Urgent failures go to Website Rescue. Custom systems go to Growth Systems or Pro Systems.

Process

Diagnose, scope, build, prove, and hand off the site with clear ownership.

StepProcess
DiagnoseReview the current site, accounts, content, risks, and the pages worth keeping.
ScopeWrite the deliverables, exclusions, timeline, access needs, and price before work starts.
BuildBuild the clean version, move approved content when needed, and prepare launch checks.
ProveTest forms, speed, redirects, key pages, analytics, and backups. Deliver the Proof Pack.
HandoffSend notes, ownership checks, credentials guidance, and the post-launch support route.

Frequently Asked Questions

How fast can you build or rebuild my site?

Most Essentials builds or rebuilds ship in two to three weeks once access, content, and scope are ready.

Will I lose data?

We create a backup before touching production and confirm what content is moving before launch.

Can you keep my current look?

Yes, if it is useful and stable. If the current design is causing the problem, we simplify it.

What if you cannot fix something?

We flag issues outside scope and quote separately. You choose to decline without penalty.

How do you price it?

Essentials Build / Rebuild is $4,500 to $9,500 CAD. Scope, price, and timeline are approved before work starts.

What proof do I get?

You receive before and after screenshots, speed checks, form tests, redirect checks, backup notes, analytics checks, changelog, and handoff notes where applicable.

Operator Identity

Built and fixed by one person.

You work with Nolan Phelps directly. He does the diagnosis, scope, build, fixes, and handoff himself.

No sales layer. No project manager. No outsource chain.

Since 2017WinnipegWordPress rescue
Nolan Phelps

Nolan Phelps

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