Context
- Catalog ran on a hacked WooCommerce install used as a brochure.
- Admin lag and plugin conflicts kept marketing from editing.
- Specs and cases were scattered across duplicate URLs.
Problem
- Fifty-two active plugins slowed the site and broke visuals.
- Caching was inconsistent; pages timed out during edits.
- Duplicate taxonomy archives confused users and search.
What we did
- Rebuilt templates for products, specs, and cases so data stays uniform.
- Removed WooCommerce, trimmed plugins from 52 to 18 essentials.
- Reworked caching and asset strategy to stop admin timeouts.
- Merged duplicate archives and set one clean URL structure.
Result
- Site loads faster and stays stable while editors work.
- Specs and case studies align in one or two clicks.
- Marketing can launch updates without developer rescue.
Before / After / Impact
- Before: Plugin sprawl, duplicate URLs, and admin crashes.
- After: Standardised templates, 18 plugins, and stable caching.
- Impact: Catalog edits and campaigns ship without firefighting.
Nerd notes
- Elementor Pro with custom CPT templates for specs and case studies.
- Cache plan cleaned to avoid conflicting layers.
- WooCommerce removed; custom fields drive brochure flows.
- Duplicate taxonomy archives merged into a single structure.
Status
Live and stable.