Fanquip
Industrial ventilation catalog stabilization: Plugin audit, payment gateway trace, and catalog normalization model.
00 // Interface Preview
Desktop and mobile references
01 // Snapshot
OperatorIndustrial ventilation supplier
Inherited Structure52 active plugins, 294 requests per page load
Risk ClassSystemic (Plugin sprawl & Checkout instability)
Observed Failure ModeAdmin paralysis, payment redirects (302s), catalog fragmentation
TrajectoryCompounding technical debt and unmanageable admin friction
02 // Verdict
The platform functioned as a plugin colony rather than a commerce engine. Stabilization required aggressive surface area reduction, tracing payment failures to probable vendor constraints, and defining a survivable data model.
03 // Structural Constraints
Plugin Sprawl52 active plugins creating non-deterministic conflict chains
Request Bloat294 HTTP requests per page load (6.6MB transfer)
Font Duplication23 separate font files loaded, including duplicates
WooCommerce FragmentationData model fragmented (attributes hidden in simple products)
Payment Gateway FailurePayWay triggering 302 redirects instead of transactions
04 // Leverage Moves
Audit 2.0Executed forensic keep/kill analysis of the plugin stack
Gateway IsolationNarrowed PayWay failures to probable vendor-side constraints after ruling out local environment defects
Update SOPDefined "Staging-First" update SOP to prevent live regressions
Catalog ModelDefined catalog normalization model (Variable Products > Simple Products)
05 // Evidence
Checkout Redirects302 redirects persisted across environments and test servers
SEO Fragility150+ pages flagged with multiple H1 tags
Responsive Breakage"Tablet mode" navigation broke at <1200px
06 // Ruled Out
Speed Optimization PluginsAdding "speed optimization" plugins (would mask root cause)
Immediate Full RebuildImmediate full rebuild (stabilization required first)
Ignoring Payment ErrorsIgnoring payment errors as "user error."
07 // Before / After
BeforeMultiple slow sites, conflicting redirects, admin coupled to cache state
AfterUpdate safety restored, blast radius bounded, refactor scope measurable
08 // Decision Log
Script DeferralDefer heavy scripts (HubSpot) until user interaction
Catalog ConsolidationConsolidate simple products into variable products (roadmap)
Vendor EscalationHalted code debugging once failure reproduced on clean environments; escalated to vendor config validation
09 // Irreversible Outcomes
Plugin Audit CompletePlugin audit and keep/kill list shipped
Update Hygiene EstablishedUpdate hygiene SOP (Staging -> Live) delivered
Catalog Model DefinedCatalog data model (attributes vs separate SKUs) defined
10 // Status
Stabilization phase complete. Roadmap defined for performance and catalog repair.
Role: Technical Lead / Audit.
Mandate: Stop the bleeding, define the fix.
