WordPress Build SOP
16-step execution protocol for fixed-scope WordPress builds. Full ownership, proof checks, async delivery, and clean handoff.
01 // Current PathsScope first
RSQ-01
Website Rescue
Failed builds, hacked sites, fragile handoffs, staging fixes, smoke tests, and proof.
Current scope
$3,500-$8,500
$3,500-$8,500
MIG-02
Essentials Rebuild
Full WordPress cleanup with lean plugin stack. Rankings preserved. Bloat removed.
2-3 weeks
$4,500-$9,500
$4,500-$9,500
EXP-03
Detailed Growth Rebuild
Larger WordPress Rebuild tier with deeper service structure, tracking, redirects, and launch proof.
3-6 weeks
$9,500-$18,000
$9,500-$18,000
SYS-04
Pro Systems
WooCommerce, catalog sync, complex integrations. Custom API wiring.
5-8+ weeks
$18,000-$30,000+
$18,000-$30,000+
02 // Execution Protocol16 step SOP
P1-01
Clean Install
Built on staging. Live site stays up. No downtime.
Infrastructure
P1-02
Email Hygiene
SPF, DKIM, and DMARC records. Emails hit inboxes.
Infrastructure
P1-03
Async Data Entry
No calls. You upload content. I build.
Infrastructure
P2-04
Logic Map
Target to Offer to Contact. No dead ends.
Build
P2-05
Content First
No placeholders. Real text and images only.
Build
P2-06
Code Structure
Clean DOM. Fast rendering. Clear navigation.
Build
P2-07
Form Testing
Verify headers. Confirm delivery. Test paths.
Build
P3-08
Caching Strategy
Server. Plugin. CDN. Configured to coexist.
Optimization
P3-09
Mobile Port
Tap targets fixed. Spacing rigid. Works on phones.
Optimization
P3-10
Performance Audit
Images <200KB. Green Web Vitals.
Optimization
P3-11
Crawl Path
Internal links connect services. Google follows logic.
Optimization
P4-12
Final Audit
External form test. Asset check. Security sweep.
Launch
P4-13
Migration
Local to Live. Database sync. Errors resolved.
Launch
P4-14
Go Live
Drop TTL. Swap DNS. Zero risk rollback.
Launch
P4-15
Key Handover
You get the keys. Domain. Hosting. Admin. It is yours.
Launch
P4-16
Monitoring
7-day watch. Indexing check. Error log monitoring.
Launch
03 // Scope_Definitionincluded_vs_not
INC
Included
Structure and formatting. Schema. Sitemaps. Speed. Meta tags. Alt text. SMTP setup. Analytics wiring.
Technical
OUT
Not included
Copywriting. Backlinks. Ads. Social posts. Non-WP web apps.
Scope
04 // Comparisonthe_math
T
Time to launch
SOP: 1-4 weeks. Agency: Months. DIY: Unknown.
Efficiency
C
Cost
SOP: Fixed. Agency: Variable. DIY: Cheap tools, expensive time.
Economics
R
Risk
SOP: Proven. Agency: Handoff errors. DIY: Security gaps.
Reliability
O
Ownership
SOP: Yours. Agency: Leased. DIY: Yours to maintain.
Control
Compare the pricing map, read the delivery process, or jump back to contact when you are ready to start.
