Clear Skin Solutions
Skincare studio refresh: Accessible layout, calm palette, and owner-managed service updates.
00 // Interface Preview
Desktop and mobile references
01 // Snapshot
OperatorLocal skincare studio with owner-managed updates
Was BrokenOutdated site, unclear offers, edits were slow and risky
ChangedCalm, accessible layout with structured services and simple edit notes
TrajectoryReadability and accessibility tuned for older clients
02 // Verdict
Owner wanted a calm site that matched in-studio service. Bookings come from locals who skim fast on mobile. Studio team needed confidence to edit hours and promos.
03 // Structural Constraints
Buried ServicesOld pages buried services and prices
Readability IssuesTypography failed readability on phones
Edit RiskEdits risked breaking layouts
04 // Leverage Moves
Calm PaletteRebuilt templates with calm palette and larger touch targets
Structure ServicesSeparated treatments and products into clear, linked sections
Edit NotesLeft edit notes so the owner can swap offers without calls
05 // Evidence
Faster BrowsingFaster browsing with service paths visible from the home page
Mobile ReadabilityMobile users can read and book without zooming
Owner IndependenceOwner swaps promos without breaking sections
06 // Ruled Out
Complex AnimationsComplex animations that slow load and distract from content
Custom Booking SystemsCustom booking systems (simple phone and email sufficient for launch)
Heavy PluginsHeavy plugin sets that add bloat without value
07 // Before / After
BeforeDated layout, small text, unclear services
AfterAccessible sections with calm styling and clear pricing paths
08 // Decision Log
Restricted BlocksElementor with restrained blocks to keep edits stable
WCAG TuningTypography tuned for WCAG contrast and line length
Section AnchorsSection anchors for quick jumps to treatments and products
09 // Irreversible Outcomes
Accessibility BaselineWCAG contrast and readability baseline established
Service StructureTreatments and products clearly separated and linked
Owner Edit FreedomOwner edit guides delivered for safe changes
10 // Status
Live and easy to maintain.
Role: Technical Lead / Developer.
Mandate: Calm accessible layout, owner edits, mobile readability.
