Tracking, Analytics, & SEO

Our Mission

Welcome to FunkPd, where we champion the underdogs and empower small businesses to thrive in the digital realm. We’re not your average SEO agency, and we’re here to prove it. Our unique, no-nonsense approach is all about delivering results while showcasing your business’s authentic character.

The FunkPd Difference

We believe in taking a raw, honest, and human approach to SEO, cutting through the clutter and helping your small business stand out from the crowd. Our unconventional strategies are designed to resonate with your audience and deliver real value, all while staying true to your brand’s identity.

Here’s how we shake things up at FunkPd:

1. Authenticity Over Algorithms: We know that people connect with people, not faceless corporations. That’s why our strategies focus on showcasing your business’s story, from the struggles to the triumphs. We’ll help you build a genuine connection with your audience, one that goes beyond mere search rankings.
2. No Cookie-Cutter Solutions: At FunkPd, we understand that every business is unique, and so are its SEO needs. We tailor our services to your specific goals, crafting customized strategies that stay true to your brand’s personality and deliver the results you’re after.
3. Results-Driven Strategies: We’re all about delivering real, measurable results for our clients. Our team uses industry-leading tools and data-driven insights to craft powerful SEO strategies that drive traffic, increase visibility, and boost conversions.
4. Empowering Our Clients: We’re not here to keep you in the dark or make SEO seem like a mystical, unattainable art. We’ll show you exactly how it’s done, and if it feels like too much, you can always rely on our expert team to handle it for you.

Unleash Your Online Potential with FunkPd

Ready to break free from the ordinary and give your small business the online presence it deserves? FunkPd’s unconventional, no-nonsense approach to SEO is designed to empower you, deliver results, and set your business apart from the competition. Get in touch with us today and let’s start unleashing your online beast.

FunkPd’s Toolbox

At FunkPd, we’re all about demystifying the complex world of SEO and providing you with the tools you need to succeed. Our toolbox is jam-packed with proven, unconventional techniques that drive results while empowering your small business to shine.

Digging Into the Toolbox

1. Keyword Research and Competitor Analysis: We don’t just pick keywords out of a hat. We use industry-leading tools like Ahrefs and SEMrush to unearth high-potential keywords and analyze your competitors’ strategies. This data-driven approach ensures that we’re targeting the most lucrative opportunities for your business.
2. On-Page Optimization: Our on-page optimization goes beyond the basics. We’ll dive deep into your website’s structure, content, and metadata, ensuring everything is aligned with your target keywords and audience. We’ll also make sure your site is mobile-friendly and optimized for user experience, so you can keep those hard-earned visitors coming back for more.
3. Technical SEO Mastery: We’ll tackle the nitty-gritty technical aspects of SEO to make sure your website is running smoothly and efficiently. From site speed optimization to schema markup and crawlability, our technical know-how ensures your site is primed for search engine success.
4. Off-Site SEO and Link Building: We’re not afraid to venture beyond the confines of your website. Our off-site SEO strategies include building a diverse and authoritative backlink profile, promoting your content through social media, and leveraging guest posting opportunities. We’ll work tirelessly to build your online reputation and authority.
5. Content Creation and Optimization: At the heart of our unconventional approach lies a commitment to creating engaging, high-quality content that resonates with your audience. We’ll collaborate with you to produce blog posts, articles, and social media content that’s not only informative but also reflects your brand’s unique voice and style.
6. Transparency and Reporting: We believe in keeping you informed every step of the way. Our regular reports will provide you with insights into your SEO progress, key performance indicators (KPIs), and areas for improvement. With FunkPd, you’re never left in the dark.

Unlock the Power of FunkPd’s Toolbox

Are you ready to take your small business’s online presence to the next level? FunkPd’s treasure trove of unconventional, results-driven SEO techniques is waiting to be unleashed. Get in touch with us today and discover the full potential of our powerful toolbox. Let’s build an online presence that’s as unique and unstoppable as your business.

Keyword Research and Competitor Analysis

Unlocking the Power of Precision Targeting

At FunkPd, we believe that the key to a successful SEO strategy lies in understanding your target audience and outsmarting your competition. That’s where our in-depth keyword research and competitor analysis come in.

Keyword Research: Hitting the Sweet Spot

We don’t just throw darts at a board and hope for the best. Our team of SEO ninjas dives deep into keyword research, using industry-leading tools to find the perfect balance between search volume, competition, and relevance. We identify high-potential keywords that align with your business goals, ensuring you’re targeting the right audience and maximizing ROI.

Our keyword research process includes:

1. Understanding Your Business: We work closely with you to grasp your brand’s essence, your target audience, and your unique selling points. This understanding lays the foundation for our keyword research and ensures we’re on the same page.
2. Using Cutting-Edge Tools: Our team leverages powerful tools like Ahrefs and SEMrush to uncover hidden keyword gems and gain insights into search trends, user intent, and more.
3. Analyzing and Prioritizing: We sift through the data to pinpoint the most valuable keywords for your business. Our analysis factors in search volume, competition, and relevance, so you’re targeting the right audience with laser-like precision.

Competitor Analysis: Learning from the Best (and Worst)

In the digital world, staying ahead of the competition is crucial. Our competitor analysis process is designed to give you the upper hand by uncovering your rivals’ strengths and weaknesses.

Here’s how we tackle competitor analysis:

1. Identifying Your Competitors: We start by determining who your real online competitors are, focusing on those who rank for the same target keywords and cater to a similar audience.
2. Assessing Their Strategy: We dive into their on-page and off-page SEO tactics, content strategy, backlink profile, and more to get a clear picture of what they’re doing right (and wrong).
3. Capitalizing on Opportunities: We use the insights gleaned from our competitor analysis to inform and refine your SEO strategy. We help you exploit weaknesses in your competitors’ tactics and build upon their successes, ensuring your business stays one step ahead.

Ready to Crush the Competition?

With FunkPd’s expert keyword research and competitor analysis, you’ll be well-equipped to target the right audience and outshine your competition. Let’s join forces and take your small business to new heights in the digital realm. Get in touch with us today and let the battle begin.

Content Creation: Crafting Your Online Masterpiece

At FunkPd, we understand that content is the backbone of any successful SEO strategy. That’s why we’re dedicated to crafting top-notch, engaging content that resonates with your target audience and showcases your brand’s unique voice.

Tailored to Your Brand and Audience

Our expert copywriters work closely with you to create content that’s not only optimized for search engines but also tailored to your brand and audience. We dive deep into understanding your business’s values, target market, and industry, ensuring each piece of content we produce is relevant, informative, and aligned with your goals.

High-Quality, Engaging Content

We don’t do fluff. Every piece of content we create is meticulously researched, well-structured, and infused with your brand’s authentic voice. Our aim is to captivate your audience, provide real value, and establish your business as an authority in your industry.

Optimized for Success

Our content creation process goes haTL;DR: Unleash the Beast with FunkPd’s SEOnd-in-hand with our SEO expertise. We incorporate relevant keywords, proper formatting, and internal and external linking to ensure your content is not only engaging but also primed for search engine visibility.

Collaboration and Flexibility

We believe in a collaborative approach to content creation. You can choose to be as involved as you’d like, whether that means providing input on topic ideas, sharing your expertise, or simply reviewing and approving our work. Our flexible process ensures that the end result is a true reflection of your business and its values.

Technical SEO: Unraveling the Tangled Web

Technical SEO might seem like a tangled web of complexities, but at FunkPd, we’re here to help you unravel it and turn it into a well-oiled machine. Our technical SEO services are designed to ensure your website is easily crawlable, accessible, and user-friendly for both search engines and users.

Optimize Site Structure

A well-structured website is crucial for both user experience and search engine optimization. We’ll analyze and optimize your site’s architecture, making it easy for users to navigate and search engines to crawl and index your content.

Schema Markup Magic

Schema markup helps search engines understand your content better, enabling them to display more informative and engaging search results. Our team will implement the right schema markup for your business, helping you stand out in the search results and boost click-through rates.

Turbocharge Your Website Performance

Nobody likes a slow-loading website. That’s why our technical SEO experts focus on optimizing your site’s performance, ensuring lightning-fast load times and a smooth user experience. We’ll dive deep into the nitty-gritty, from compressing images to minifying code, so your website runs like a well-tuned sports car.

Mobile-Friendliness Matters

With more and more people browsing the web on their mobile devices, having a mobile-friendly website is no longer optional – it’s essential. We’ll make sure your website looks and performs great on all devices, ensuring a seamless experience for your users, no matter how they access your site.

At FunkPd, our technical SEO services are all about turning the complex into the comprehensible, ensuring your website is primed for search engine success. Leave the tangled webs to the spiders – let us help you build a solid foundation for your online presence.

Off-site SEO and Backlink Building

At FunkPd, we understand the power of off-site SEO and the importance of a strong backlink profile. However, we also know that aggressive backlink building can lead to a less-than-ideal outcome. That’s why our approach focuses on creating high-quality, shareable content that naturally attracts backlinks, rather than forcing them.

Create Share-Worthy Content

The key to earning valuable backlinks is to create content that’s worth sharing. We focus on producing engaging, informative, and unique content that resonates with your target audience. When your content is genuinely valuable, it’s more likely to be shared and linked to by other websites.

Leverage Social Media

Social media platforms are an essential part of any off-site SEO strategy. We help you promote your content on various social channels, increasing your online visibility and reach. The more your content is shared, the more opportunities there are for natural backlinks to emerge.

Strategic Outreach

While we don’t aggressively build backlinks, we’re not opposed to a little strategic outreach when it makes sense. If we identify a particularly valuable opportunity for collaboration or guest posting, we’ll reach out to the relevant parties and explore potential partnerships that can benefit both your business and your backlink profile.

Email Marketing and Backlink Requests

FunkPd also takes care of managing your email marketing campaigns and handling incoming backlink requests. We’ll keep an eye on your inbox, ensuring that any legitimate link-building opportunities are considered and responded to appropriately. This allows you to focus on running your business while we take care of the off-site SEO details.

By prioritizing content quality and organic growth, we help your business build a strong and diverse backlink profile that contributes to your online authority and search engine rankings—all without resorting to aggressive or spammy tactics.

SEO Performance Tracking and Reporting

At FunkPd, we believe in transparency and accountability. That’s why our SEO performance tracking and reporting process is designed to keep you informed and up-to-date on the progress of your campaigns. We want you to see the results of our hard work and understand the impact of our strategies on your business.

Customized Metrics and KPIs

We understand that every business has unique goals and priorities. That’s why we work with you to identify the key performance indicators (KPIs) that matter most to your business. Whether it’s organic traffic, keyword rankings, or conversions, we’ll ensure that our reports focus on the metrics that matter most to you.

Regular Reporting and Updates

We believe in maintaining open lines of communication with our clients. To keep you informed about your SEO campaign’s progress, we provide regular reports detailing our activities, accomplishments, and the impact on your targeted KPIs. This way, you can see the results of our work and stay in the loop throughout the entire process.

Data-Driven Insights and Recommendations

Our reports don’t just cover the raw numbers. We also provide data-driven insights and recommendations that help you understand the factors behind the results. We’ll highlight the areas where our strategies are working, identify opportunities for improvement, and suggest actionable steps to further boost your SEO performance.

Transparent and Honest Reporting

At FunkPd, we believe in being transparent and honest with our clients. Our reports will always provide an accurate and realistic picture of your SEO performance, without sugarcoating or exaggerating the results. We’re committed to building trust and long-term relationships with our clients, and that starts with being upfront about your campaign’s progress.

Data Visualization for Easy Understanding

We know that raw data can be overwhelming and difficult to digest. That’s why, at FunkPd, we incorporate data visualization into our reporting process. By presenting your SEO performance data in visually engaging and easy-to-understand formats, such as graphs, charts, and heatmaps, we make it simple for you to grasp the impact of our strategies on your business.

Embrace the power of transparent, data-driven SEO performance tracking and reporting with FunkPd. Get in touch with us today to start your journey toward online success.

Ongoing Support and Maintenance

At FunkPd, we’re committed to ensuring your SEO success doesn’t fade away after the initial setup. Our ongoing support and maintenance services are designed to keep your website performing at its best and your search engine rankings consistently improving. Here’s what you can expect from our long-term partnership:

• Staying Ahead of the Curve: SEO is a constantly evolving field, and we pride ourselves on staying up-to-date with the latest industry trends and algorithm updates. We’ll make sure your website is always ahead of the game, implementing necessary changes and optimizations to maintain your competitive edge.
• Regular Performance Reviews: We understand the importance of tracking and analyzing your website’s performance. Our team will conduct regular reviews, using key performance indicators (KPIs) to measure your SEO success and identify areas for improvement.
• Proactive Problem Solving: Issues can arise at any time, and our expert team is always ready to tackle them head-on. From fixing broken links to addressing crawl errors, we’ll proactively address any problems that may hinder your website’s performance and user experience.
• Content Refreshes: Keeping your content fresh and relevant is crucial for maintaining your search engine rankings. We’ll help you update and optimize your existing content, ensuring that it continues to provide value for your audience and remains optimized for search engines.
• Backlink Maintenance: A strong backlink profile is a vital component of effective off-site SEO. We’ll continuously monitor and maintain your backlink profile, disavowing any harmful links and actively seeking new, high-quality backlinks to strengthen your website’s authority.

Your long-term success is our top priority. With FunkPd’s ongoing support and maintenance services, you can rest easy knowing that your website’s SEO is in capable hands, poised for continuous growth and improvement.

Pricing and Packages

At FunkPd, we understand that every business has unique needs and budgets. That’s why we’ve designed our pricing structure to be flexible and accommodating. We offer a range of customizable packages, ensuring you get the most value out of our SEO services.

Starter Package

Ideal for small businesses looking to dip their toes into the SEO waters. This package includes:

• Keyword research and competitor analysis
• On-page optimization for up to 5 pages
• Basic technical SEO audit
• 10 blog posts per month
• Interlinking and site structure consultation.

Growth Package

Designed for businesses ready to take their online presence to the next level. This package includes everything in the Starter Package, plus:

• Advanced technical SEO audit and implementation
• On-page optimization for up to 50 pages
• Content strategy development
• 20 blog posts per month
• Off-site SEO and backlink building strategy

Accelerated Package

Perfect for businesses that want to dominate their industry and achieve maximum online growth. This package includes everything in the Growth Package, plus:

• Comprehensive technical SEO audit and implementation
• 40 blog posts per month
• Advanced off-site SEO and backlink building strategy
• Conversion rate optimization
• Ongoing performance tracking and reporting

All of our packages can be further customized to meet your specific needs and goals. We’re committed to working closely with you to develop the ideal SEO plan for your business, ensuring the highest return on investment.

Local SEO: Conquering Giants from the Heart of Winnipeg

In the vast digital landscape, FunkPd dares to defy convention. Rooted in the heart of Winnipeg, we stand tall against the powerhouses of Vancouver and Toronto, mastering the art of local SEO. With an empowering touch, we navigate the intricate web of the online world, carving a path for small businesses to make their mark.

Local SEO: Your Guiding Light in the Digital City

Amidst the overwhelming noise of the online world, local SEO serves as the neon sign that pierces through the digital fog. By focusing on specific geographic areas, you can outshine your competitors, rise in local search results, and attract the customers that matter most. It’s about claiming your territory, making your presence known in the ever-changing digital cityscape.

The FunkPd Approach: Navigating the Urban Jungle

Our unwavering commitment to local SEO has earned us our place among the titans of Vancouver and Toronto, all while staying grounded in Winnipeg’s core. Here’s our approach, a roadmap to guide you through the bustling online streets:

1. In-Depth Exploration: We delve into the heart of local markets, analyzing their unique challenges and opportunities. Armed with this insight, we craft strategies that resonate with your audience, striking the right chords in the digital symphony.
2. Content Craftsmanship: Our team skillfully creates content that speaks to the core of your local audience. We tell your story with genuine honesty and heartfelt emotion, forging a connection that transcends the digital divide.
3. Defending Your Identity: In the vast expanse of the digital realm, your name, address, and phone number are your lifelines. We safeguard your NAP information with meticulous precision, ensuring it’s accurate and consistent across the online landscape.
4. Steering Through Public Sentiment: We expertly navigate the currents of public opinion, addressing both praise and criticism with equal care. We guide you through the waves of customer reviews, transforming negatives into positives and cultivating a loyal following.
5. Building Bridges in the Digital World: We traverse the electronic terrain, forging connections with local businesses, bloggers, and influencers. Together, we create a network of high-quality backlinks that propel you to the top of local search results.

With this harmonious blend of information, guidance, and our own bold, empowering touch, we’ve conquered the local SEO landscape in competitive markets like Vancouver and Toronto. If you’re ready to illuminate your business in the digital world and stake your claim in the virtual realm, FunkPd has your back.

tl;dr:

FunkPd offers a unique, no-nonsense approach to SEO that’s designed to empower small businesses and help them thrive in the digital world. Our strategies focus on:

• Authenticity and human connections
• Customized, results-driven solutions
• Empowering our clients with knowledge and support

Ready to break free from the ordinary and give your small business the online presence it deserves? Get in touch with FunkPd today and let’s unleash your online beast.