Context
- Float centre sells sessions to new visitors who skim on mobile.
- Wanted calm visuals, clean pricing, and simple enquiries.
- Site had to stay stable without constant support.
Problem
- Pages loaded slow; images and fonts blocked first paint.
- Copy and layout felt busy instead of calm.
- No clear enquiry path for new clients.
What we did
- Built a sparse layout with large soft type and plenty of air.
- Compressed imagery, preloaded key fonts, and trimmed scripts for speed.
- Set clear CTA blocks for enquiries and sessions.
Result
- Pages load fast on mobile without breaking layout.
- Calm tone matches the service, reducing bounce.
- Enquiry path is obvious and simple to change later.
Before / After / Impact
- Before: Slow, busy pages that didn’t feel like a float centre.
- After: Minimal brochure with compressed assets and clear enquiry blocks.
- Impact: Visitors see pricing and book flow quickly, keeping trust high.
Nerd notes
- Image compression plus caching tuned for repeat local visits.
- Font preloads cut layout shift on first view.
- Minimal scripts to reduce blocking time on mobile.
- Elementor sections kept shallow to avoid heavy DOM.
Status
Live and aligned with brand.