Context
- Client base is older and needs large readable text.
- Owner wanted calm visuals without slow effects.
- Booking needed to work without phone tag.
Problem
- No live site or service descriptions.
- Clients could not self-book; relied on manual calls.
- Owner had no clear path to swap promos alone.
What we did
- Built large-type, high-contrast layouts that stay readable on any device.
- Wired services, packages, and CTAs into Acuity with clear next steps.
- Optimised images to keep load times steady on rural connections.
- Documented each module so the owner can swap promos solo.
Result
- Clients can read services without zooming and book without calling.
- Scheduling flows straight into Acuity; fewer missed appointments.
- Owner changes specials without breaking layout.
Before / After / Impact
- Before: No site, no booking, and referral-only traffic.
- After: Readable site with Acuity-backed calls to action and clear service flow.
- Impact: Clients self-book; owner runs promos without support.
Nerd notes
- WordPress with Elementor; no extra animation libraries.
- Acuity embedded with simple, high-contrast buttons.
- Image compression to keep pages light for slower networks.
- Modules labelled in-editor so owner knows what to edit.
Status
Live with ongoing usage.