1906x__ProudToBeACoastie

By Nolan Phelps: Full-stack developer and SEO specialist with 20+ years’ experience building and optimizing high-performance websites for clients across multiple industries.

Proud To Be A Coastie / Clear Skin Solutions; Small Collabs with Clean Delivery

Context
Both projects came through referrals from Monique; one for a wellness-focused lifestyle brand, the other for her mother’s beauty business. These were straightforward brochure builds with a focus on tone and clarity, not complexity.

Problem
Neither business had a proper web presence; no clear layout, no performance tuning, and no easy way for customers to engage with the brand. They needed something minimal, fast, and professional.

What We Did
Both sites were built in WordPress; lightweight themes with simple Elementor layouts. Visuals were tuned to match each brand’s tone; calm and earthy for Coastie, soft and clean for Clear Skin. Both sites included contact forms, structured pages, and enough backend polish to make them low-maintenance for non-technical users.

Result
They launched clean, matched the business needs, and didn’t require constant updates or oversight. Ideal for small businesses with no marketing team and no tolerance for tech complexity.

Status
Both projects delivered what they needed to at the time. Straightforward builds, shipped and stable.