Context
- Word-of-mouth brand needed a clean home for tour info and merch.
- Wanted to keep voice intact without agency overhead.
- Forms had to map to the questions they get on the road.
Problem
- Nothing to hold testimonials, merch, and tour dates in one place.
- DIY assets were off-tone and hard to update.
- Leads arrived cold because context lived in DMs.
What we did
- Ran a quick content pass to reorder offers, proof, and FAQs.
- Built light WordPress brochure with clear forms and social proof blocks.
- Set simple style tokens so future edits stay on tone.
- Linked merch and tour updates to one edit flow the duo can handle.
Result
- Live brochure that answers common questions before the first call.
- Merch and tour info stay current without designer rounds.
- Voice stays consistent because edits follow the preset tokens.
Before / After / Impact
- Before: Scattered links and off-brand Canva pages.
- After: WordPress brochure with ordered offers, proof, and mapped forms.
- Impact: Fewer cold inquiries; owner updates stay on-message without support calls.
Nerd notes
- WordPress with Elementor blocks constrained to a small palette and spacing scale.
- Forms tuned to capture context (why they reached out, what they need, when).
- FAQ and testimonial sections reuse templates so tone stays uniform.
- Cache and image compression kept simple for low-maintenance hosting.
Status
Live brochure site.