
Context
Large WooCommerce catalog with gated content and plugin sprawl (too many unnecessary plugins causing issues).
Problem
Products locked behind logins, slow admin, and a stack that broke when anyone touched it.
What we did
Mapped a lean WooCommerce (Woo) rebuild with editable Elementor templates, proper pricing tiers, and metadata cleanup.
Result
Bottlenecks cleared, refactor plan approved, and rollout staged without risking current revenue.
Status
Legacy build live; refactor queued.