Context
Actiwork builds serious hardware; industrial workbenches and workshop gear designed to last. But their site? Held together by duct tape and lag. Delays with hosting, clunky branding, and vendor bottlenecks kept their team stuck. We were brought in to break that cycle.
Problem
Pages were slow. Edits were blocked. Basic features took weeks to roll out due to a sluggish third-party host (DMM) that couldn’t prioritize dev access. WooCommerce was present but underused. Product info was buried in PDFs. No working content strategy. No data-backed SEO structure. The site didn’t reflect the precision or durability of the actual product line.
What We Did
Rebuilt the site using Elementor Pro. Cleaned up layouts, added subtle motion to guide attention, and restructured the backend for modular editing. WooCommerce was integrated cleanly with a plan for future spec extraction and product SEO. Industry pages were converted into flexible hubs that could be attached to blogs, products, and project case studies. Set the foundation for real content strategy and scalable updates.
Result
→ Page speed improved by 50%+ despite DMM bottlenecks
→ Google Lighthouse score hit high 90s (only capped by server)
→ Backend now manageable by internal staff
→ Brand kit updated and synced with site design
→ Email and DNS issues diagnosed, resolved, and documented for internal team
Status
Still live. Still fast. Internal team has full control. No more ghosted ticket queues. No more dead content. It’s not just a rebuild; it’s a platform for future automation, content layering, and product expansion.