Context
- Legacy brochure site that could not keep up with new product requests.
- Key specs lived in PDFs instead of searchable pages.
- Updates stalled because the stack fell over when edited.
Problem
- Hosting and DNS misconfigurations slowed delivery.
- Content trapped in static files blocked search and sales.
- No modular system for new layouts without developer time.
What we did
- Rebuilt pages with modular Elementor components and simple motion.
- Stabilised hosting, DNS, and email during the cutover.
- Documented a WooCommerce rollout plan for when ecommerce starts.
Result
- Speed lifted into the high nineties on Lighthouse.
- Internal team edits layouts and pages without tickets.
- Lead routes stopped failing after DNS and email fixes.
Before / After / Impact
- Before: Sluggish brochure site, static PDFs, and shaky hosting.
- After: Modular WordPress build with stable DNS and email.
- Impact: Faster sales pages, reliable lead capture, and a roadmap to ecommerce.
Nerd notes
- Elementor Pro modules rebuilt with minimal animations to keep performance scores high.
- DNS and email records corrected to stop SPF and routing failures.
- WooCommerce staged as a later phase with product taxonomy and checkout notes prewritten.
Status
Live and operating on the rebuilt stack.