Context
- Strong brand and offers but no working site to anchor them.
- Audience came from socials; needed a home for programs and proof.
- Wanted simple blocks the owner could extend without calls.
Problem
- No structure for services, testimonials, or lead magnets.
- Launching offers meant rebuilding pages from scratch.
- Needed future-proofing without a maintenance retainer.
What we did
- Set up CPTs for programs and testimonials so content stays uniform.
- Built reusable landing blocks tied to email capture flows.
- Dialled in the palette, spacing, and typography for mobile first.
- Left short edit guides so the owner can ship without us.
Result
- Clean launch that loads fast and reads well on phones.
- New programs and testimonials publish without touching layouts.
- Owner ships updates solo; no monthly calls or tickets.
Before / After / Impact
- Before: No site; offers and proof scattered across socials.
- After: WordPress with CPTs, reusable landers, and simple edit guides.
- Impact: Launches happen in hours, not days, with one person editing.
Nerd notes
- Astra and Elementor with CPTs for programs and testimonials.
- Reusable section library tied to email capture and tagging.
- Schema and meta templated so new pages inherit SEO basics.
Status
Live and easily extendable.