Context
DeadRinger was a heavy metal band from Winnipeg looking for a site that matched their sound and branding; aggressive, bold, and built to move merch and stream music. I worked directly with the band to deliver a full custom build with e-commerce and embedded media.
Problem
They had no platform to unify their content; fans were scattered across streaming services, and merch sales were inconsistent. They needed one central hub to sell, stream, and promote without relying on third-party platforms alone.
What We Did
Built a fully custom WordPress site with Elementor and the Hello theme as a base; integrated WooCommerce with Printful for hands-off merch fulfillment; embedded Spotify, Bandcamp, Apple Music, and more for multi-platform audio streaming. Designed the front-end with high-contrast visuals, aggressive fonts, and immersive artwork to match their identity.
Result
The site pulled in steady merch revenue; roughly $500 CAD/week during its peak; band members never had to touch shipping thanks to Printful automation. Fans could stream, buy, and follow without leaving the site. Performance was solid; tested across devices and tuned via Lighthouse.
Status
Site is offline; band disbanded for unrelated reasons. But while it ran, it worked exactly as intended; music, merch, audience, all under one roof.