DMG Cleaning Services
White-label cleaning cluster: Three lean microsites with matched proof, safe edits, and unified tracking.
00 // Interface Preview
Desktop and mobile references
01 // Snapshot
OperatorWhite-label cleaning agency spinning up crews
Was BrokenSlow legacy pages with brittle edits and scattered tracking
ChangedThree lean microsites with matched proof, safe edits, and unified tracking
TrajectoryFast launches with consistent reporting across crews
02 // Verdict
Agency needed to launch new crews without pausing campaigns. Sites had to stay uniform so results were easy to compare. Tracking needed to work without extra calls or plugins.
03 // Structural Constraints
Launch PressureAgency needed to launch new crews without pausing campaigns
Inconsistent LayoutsSites had to stay uniform so results were easy to compare
Tracking OverheadTracking needed to work without extra calls or plugins
04 // Leverage Moves
Five-Page MicrositesBuilt three five-page microsites with same layout and proof blocks
Asset CompressionCompressed assets and pared down widgets to keep speed high
Standardized TrackingStandardized forms and call tracking for each location
05 // Evidence
Audit PassSites passed audits and stayed stable through campaign edits
Consistent ProofEach crew shows proof and offers in same pattern
Unified TrackingAgency tracks calls and forms without extra setup per site
06 // Ruled Out
Single Complex SiteSingle complex site with multiple subdomains (harder to manage per-crew changes)
Multiple ThemesMultiple different themes and layouts (adds maintenance overhead)
Dedicated Tracking SystemsDedicated tracking platforms (unnecessary complexity for this scope)
07 // Before / After
BeforeSlow, fragile pages and scattered tracking
AfterThree lean microsites with matched proof, stable forms, and synced tracking
08 // Decision Log
Limited WidgetsElementor with limited widgets to reduce payload
Shared Tracking PlanShared tracking plan across sites for consistent data
Repeatable StructureRepeatable five-page structure for quick cloning
09 // Irreversible Outcomes
Uniform Launch TemplateUniform template established for rapid crew launches
Consistent ReportingConsistent reporting across all microsites
Fast CloningNew crews can launch in hours using established template
10 // Status
Live with ongoing campaigns.
Role: Technical Lead / Developer.
Mandate: Fast launches, unified tracking, consistent reporting.
