Context
- Agency needed to launch new crews without pausing campaigns.
- Sites had to stay uniform so results were easy to compare.
- Tracking needed to work without extra calls or plugins.
Problem
- Legacy pages failed speed checks and broke during edits.
- Service proof changed by region but templates were rigid.
- No consistent call tracking across the cluster.
What we did
- Built three five-page microsites with the same layout and proof blocks.
- Compressed assets and pared down widgets to keep speed high.
- Standardized forms and call tracking for each location.
Result
- Sites passed audits and stayed stable through campaign edits.
- Each crew shows proof and offers in the same pattern.
- Agency tracks calls and forms without extra setup per site.
Before / After / Impact
- Before: Slow, fragile pages and scattered tracking.
- After: Three lean microsites with matched proof, stable forms, and synced tracking.
- Impact: Crews launch faster with clean reporting for ads and ops.
Nerd notes
- Elementor with limited widgets to reduce payload.
- Shared tracking plan across sites for consistent data.
- Repeatable five-page structure for quick cloning.
Status
Live with ongoing campaigns.