Context
- Referral chain expected the site to work without vendor babysitting.
- Owner manages updates between jobs; needs simple admin.
- Most visits happen on mobile while clients are on the job site.
Problem
- Pages loaded slow and broke when edits landed.
- Service info buried, so emergency callers bailed.
- Too many clicks to reach a phone number.
What we did
- Rebuilt on a lean Elementor stack to keep loads under two seconds.
- Mirrored service pages to dispatch questions for quick triage.
- Put tap-to-call and quote prompts at the top of every page.
Result
- Pages load fast and stay stable when the owner edits.
- Emergency calls route quicker because CTAs are obvious.
- Owner runs the site without opening support tickets.
Before / After / Impact
- Before: Bloated templates, buried contact info, and slow loads.
- After: Lean Elementor build with front-loaded tap-to-call.
- Impact: Faster emergency conversions and zero support dependency.
Nerd notes
- Kept Elementor but stripped to essentials for job-site data speeds.
- CTA blocks reused across pages to keep edits consistent.
- Local SEO scaffold kept light to avoid slowing the stack.
Status
Live build maintained by the owner.