Context. Minetek is a $65M+/yr global supplier in mining, water, and ventilation. Public web was split across four WordPress installs on subdomains; the brief was clear: fix it fast without breaking anything.
Problem. Duplicate stacks fractured SEO and doubled maintenance. Page builders were misused, caching layers fought each other, admins were intermittently locked out by bad .htaccess, forms were duplicated/half-broken, the sitemap was incoherent, and Google throttled crawl due to duplication/timeouts.
What I did. Consolidated the four installs into one structured WordPress build with Elementor Pro (a drag-and-drop page builder) minus plugin bloat: custom post types, cleaned templates, clear edit paths. Rebuilt the nav tree, scrubbed ~200 MB of transient/metadata bloat, normalized forms and notifications, enabled LiteSpeed Cache (LSCache) for faster loading, removed redundant server caching, and rebuilt .htaccess. The entire refactor ran live with zero downtime.
Result. Global load time fell from 9–12 s → <3 s. Teams could self-manage edits. Rankings stabilized and indexing cleaned up. The site became the operational backbone for 2–3 years with no critical outages; bounce rates fell, session time rose, PPC landing performance recovered.
Status. Not currently live; it did its job, carried operations, and was later replaced by a higher-budget rebuild.