You don't pay for a “nice website.” You pay for a site that pulls its weight. This page is here to get us aligned so I can build something that converts, ranks, and doesn’t need babysitting.
The fastest, best builds all start the same way: the client dumps everything they’ve got on the table, and I turn it into a machine.
What I’m handling (so you don’t have to)
I’m not installing a theme and calling it a day. I’m building this in a real environment, end to end.
WordPress + Elementor setup, hosting alignment, domain and DNS when needed, SSL, CDN, form delivery, security basics, backups, performance tuning, redirects, launch. If there’s a server admin or IT team on your side, I’ll work directly with them and adjust whatever needs adjusting.
You don’t need to touch the backend or figure out any technical pieces. That’s handled.
Batch 1, Batch 2, and how momentum actually works
Batch 1 is everything you have right now. Polished brochure? Great. Half-written notes? Also great. Old site copy, photos from your phone, competitor links you hate, screenshots, PDFs, random docs. Send it all.
Batch 2 is normal. Photoshoots, final approvals, brand updates. If you know something is coming later, just tell me what it is and when it lands. I’ll placeholder it and keep building.
What slows projects down is not two batches. It’s holding things back “until they’re ready” or sending tiny fragments with no clear endpoint.
Kickoff Pack (send this first)
The sites that perform best all do this the same way: one folder, everything inside. Messy is fine. Complete is better.
PRIMARY CONTACT:
BILLING CONTACT (if different):
BUSINESS NAME (exact spelling):
WHAT YOU DO (1–2 lines):
TOP SERVICES (3–10):
SERVICE AREA (cities / regions):
HOURS:
PUBLIC PHONE + EMAIL (shown on site):
INQUIRY EMAIL (where leads should go):
PRIMARY GOAL (calls / quotes / bookings / sales):
CTA BUTTON TEXT:
PAGES YOU WANT:
LINKS (old site, socials, examples you like or hate):
GOOGLE BUSINESS PROFILE LINK:
DOMAIN / HOSTING (where it lives + who controls it):
IT / SERVER ADMIN (name + email, if applicable):
ASSETS (logo, photos) + DRIVE FOLDER LINK:
BATCH 2 (what’s coming later + when):
NOTES (anything business-critical):
Google Drive works best. Dropbox, OneDrive, or WeTransfer also work, just with more friction.
If everything is in PDF or on an old website just send it over, I'll scrape it all with python if need be.
Business details = leverage
Every concrete detail you send is something I can turn into conversions, rankings, or trust.
- Exact business name and legal name if different
- Address or service-area-only confirmation
- Payment methods and terms
- Licenses, insurance, certifications
- Warranty or guarantee language
- Emergency hours or special availability
When this stuff is missing, I have to guess. Guessing costs you money.
How this plays out
Here’s the real flow, not the project-management version.
- You send Batch 1.
- I start building immediately and structure the site around real content.
(I might send over some screenshots of concepts at this point) - If something important is unclear, I ask. You answer. We move.
- You see a first pass that looks like an actual site, not wireframes.
- You do one proper review and send consolidated feedback.
- I polish, harden, test, and prep for launch.
- Final invoice (if applicable), then launch and handover.
Decisions: who handles what
You decide what the business needs: goals, priorities, tone, what matters most.
I decide how it’s built: structure, layout, implementation, technical setup, performance.
If the goal changes, we pause and realign. Edits and refinements are normal. New direction is new work.
Feedback that actually works
When it’s review time, open a Google Doc or Word doc.
As you go through the site, screenshot what you’re looking at and paste it into the doc. Under each screenshot, write what you want changed. Don’t clean it up. Don’t overthink it. Clear intent beats tidy formatting.
You can collect input from as many stakeholders as you want. What helps most is one clear point of contact sending the final consolidated doc.
If I show something mid-build, that’s a direction check. React instinctively. Save detailed feedback for review time so changes stick once.
Why this matters
Fast sites get traffic. Clear messaging converts traffic. Clean forms capture leads. Solid technical setup keeps Google happy.
The difference between an “okay” site and one that pays for itself is rarely design. It’s clarity, structure, and execution.
The more complete the picture you give me up front, the harder I can push this site to perform.
Next step
Create one folder. Put everything you have into it. Send Batch 1. If Batch 2 is coming, tell me what it is and when.
I’ll take it from there.
