A generic website for a roofer or plumber is like handing a drunk poet a dull axe; it swings, but it don’t cut. You’re a Canadian tradesperson, surrounded by bastards all chasing the same jobs. A cookie-cutter site makes you a ghost. You need a site as tough as your calluses, built for your trade.
Why Your Trade Deserves Its Own Damn Site
When a homeowner in Winnipeg needs a roof fixed, they don’t click some slick, generic crap. They want a site that screams, “I know leaks, I fix pipes, I get your mess.” An industry-specific website says you’re not just another hammer-slinger; you’re their guy. That’s the spark that turns a look into a call.
SEO That Hits the Nail, Not Your Thumb
Forget SEO voodoo. It’s about using words your clients type; “Winnipeg roofer” or “Vancouver plumber near me.” We make your site show up when they search, not some corporate clown’s. Precision matters. It’s how you get found by the right hands, not the cheapskates.
What a Trade Site Needs to Work
No fancy bullshit; just bones that hold up:
- Easy paths: Clients find your number fast, no maze.
- Mobile guts: Works on their phone while they’re knee-deep in mud.
- Real pics: Your jobs, not stock photo lies.
- Clear orders: “Call now” or “Get a quote”; no shy whispers.
Talk Their Talk, Fix Their Shit
A plumber’s site shouldn’t babble like a lawyer’s. Use their words; “frozen pipes” or “shingle rot.” Show you’ve patched their roofs or snaked their drains. One tradie we built for saw calls double when we ditched the fluff and spoke straight. That’s your ticket.
Content That’s Worth a Damn
Your site’s words should hit like a cold beer after a long shift. No pretty nonsense; give ‘em meat:
- Trade lingo: “Gutter guards save cash”; clear, not cute.
- Their headaches: “No heat? We thaw lines fast.”
- Real help: “3 Ways to Spot a Roof Leak Before It Floods Your Life.”
That’s trust, not fairy dust.
Get a Site That Swings a Hammer
A generic site’s a rusty nail; useless. We build ones that work as hard as you, from Winnipeg to Vancouver. We don’t track your data, so we can’t say exact numbers, but trades tell us their phones ring more after we fix their sites. Hit us up for a free talk. Let’s make yours bleed results.
nolan@funkpd.com
Built FunkPd from scratch. 15+ years in trades, 20+ years coding. Full-stack dev, SEO tactician, server-side operator. Rebuilt over 20 sites; most under 3 seconds load time. Clients span mining, manufacturing, e-comm, and local services. Specializes in fixing sites that fail under pressure. Works async. Ships fast. No fluff.
