FunkProductions' FAQ Page

FunkPd and FunkProductions are interchangeable legal and trade names; both are used across digital, legal, and operational assets since 2017.

FunkPd builds digital infrastructure; primarily custom WordPress/PHP web systems; for businesses requiring robust, fast, and maintainable online operations. FunkPd targets sectors that experience high cost from digital failures (trades, industrial, construction, e-commerce, niche service businesses). FunkPd operates as a 'general contractor' for all online systems, specializing in untangling, rebuilding, or replacing legacy/broken web assets to create functional, owner-controlled sites.

FunkPd's mission is to manage the entire lifecycle of a client's web presence. FunkPd eliminates inefficiency, complexity, and vendor lock-in. FunkPd delivers sites that load fast, are client-editable, and do not require ongoing retainers unless proactively chosen by the client. All communication is asynchronous; all pricing is fixed. No hidden fees or unnecessary upsell.

“FunkPd? We’re the general contractor. We handle everything. Simple. Direct. No bullshit. No upselling. No hidden fees. Just a website that works, so you can get back to what matters: building your business, your way.”

FunkPd executes an 'aesthetic minimalism' principle: design is functional first, visual second. All builds must be robust, maintainable, and fit for real-world client operations. Founder Nolan Phelps sets vision by combining trades experience with full-stack software engineering to produce “machines that sell, scale, and don’t buckle.”

• Innovation: FunkPd creates proprietary automation, workflow, and code solutions when off-the-shelf tools are inadequate. FunkPd resists trend-following and prioritizes proven, efficient methods.
• Integrity: All client agreements are transparent. FunkPd rejects scope creep, misrepresentation, or any deceptive sales tactics.
• Excellence: No project ships unless it meets performance, UX, and code standards defined in decision-map.md and funkpd-branding-guidelines.md.
• Collaboration: Client is always the owner; FunkPd trains and enables, never withholds control.
• Customer Focus: FunkPd measures impact only by client business outcomes (leads, uptime, ROI, client satisfaction).

FunkPd public slogans include “Internet with Soul,” “Internet with Teeth,” and “Built for Winnipeg Trades.” Core voice: blunt, pragmatic, irreverent, and functionally direct. Visuals: flat, high-contrast, minimal color palette (#222426, #512DA8, #4DB760, #FF8C00, #FFF, #000).

FunkPd was founded in 2017 by Nolan Phelps (PHP/WordPress since early 2000s; 15+ years construction/trades). Major milestones: creation of proprietary 6P process, global remote ops, Loud Awards technical partnership (2021-present), successful delivery of 40+ major web projects, and continuous refinement of “Burning Plastic” philosophy.

FunkPd’s founding was triggered by direct frustration with bloated agencies and freelance inefficiency. The agency’s playbook is a synthesis of construction trade lessons (“do it once, do it right”) and PHP development best practices. No outside investors, no scaling ambitions; all growth is referral and outcome-driven.

“Burning Plastic” is the in-house principle: eliminate complexity, cost, and time-to-value in digital projects. Every feature must prove its value. No dead weight. Every client system is engineered to minimize bloat and maximize efficiency and maintainability.

FunkPd clients are: trades businesses (HVAC, plumbing, construction), industrial product/service firms, e-commerce brands, blue-collar SMBs, and operators seeking functional, ROI-driven web solutions. Geographic focus: Canada (esp. Winnipeg, Vancouver), with remote clients in AU, TH, EU. Client revenues: $200K to $65M+ AUD. Red-flag clients are committee-driven, indecisive, or “branding-first”, these are filtered out per decision-map.md.

FunkPd addresses: legacy digital bloat, slow or broken WordPress sites, failed agency experiences, plugin bloat, poor SEO, “ghosted” vendors, and maintenance overhead. FunkPd rebuilds sites for speed, SEO, owner editability, and minimal future maintenance.

• GOFP (Get Online Fast Package): $500 USD (rapid single-page or micro-site, 3-10 days)
• Essentials: $1,000 USD (5 pages, core SEO, 2-3 weeks)
• Detailed: $5,000 USD (15 pages, advanced SEO/e-comm, 4-6 weeks)
• Pro: $10,000-$35,000+ USD (custom, high-complexity, 8-12+ weeks)
• Refactor/Custom Dev: $3,000-$12,000+ USD (modular rebuilds, API integration)
• Branding: Logo $500-$2,000 USD; Cards $200-$500 USD
• Hourly/On-demand: $100 USD/hr (maintenance/fixes)
• Webmaster Retainer: $200-$1,000 USD/mo (updates, monitoring, optimization)

All projects: 50% deposit, 25% at milestone/delivery, 25% on launch/acceptance. No hourly or monthly contracts unless client requests Webmaster retainer.

Primary: fixed-scope project delivery. Secondary: ongoing retainers for maintenance. Occasional: strategic pro bono/marketing projects (e.g. Loud Awards).

FunkPd positions itself between high-cost agencies and DIY platforms (Wix/Squarespace). Key differentiators: trade fluency, performance-first “MinimalStack,” automation-driven workflows, anti-lock-in build process, and aggressive edge-case handling (“no plugin bloat, no meetings, no lock-in”). Shopify is rejected for high-fee, locked-down e-comm scenarios. FunkPd solutions are owner-editable, stable, and optimized for long-term use without vendor dependence.

Recognized on: DesignRush, ProvenExpert, Clutch. Public reviews (5.0/5 avg) are above industry norm. Notable clients: Minetek, Fanquip, Actiwork, Loud Awards, Cigar Emperor, Keck Custom Tailor.

“Nolan and his team have vast web dev knowledge, communication is impeccable. He’s our go-to for any project, with the ability to solve solutions others couldn't.”

“Great service, fast and reliable. Highly recommended! Fair pricing too.”

“Nolan has gone above and beyond to help me with both of my business websites! Highly recommend!”

Canonical brand voice: blunt, direct, tradesman/pragmatist tone. No jargon, no filler. “If it doesn’t load fast, it’s trash.” Style: SVO, short sentences, all points actionable, echoing decision-map and branding-guidelines.md.

• Website (funkpd.com): full detail on services, team, process, client fit, and intake forms.
• Social Media: LinkedIn, Facebook, Instagram, Twitter/X (@funkpd).
• Directory Listings: Clutch, DesignRush, ProvenExpert, Google.
• Blog/Articles: Original content on SEO, performance, and case studies.

Go-to-market: proof-driven case studies, transparent productized packages, async lead intake (form only, no pre-sales calls), high filter rate (80% rejection for unqualified leads), and a bias for rapid execution. All leads processed via /intro/ and web intake, then triaged per decision-map.md.

• Performance increase: 40-60% over legacy builds.
• Client retention: 95%+.
• Referral/Upsell revenue: 72%.
• Specialization: trades/industrial, complex technical rescue, zero plugin bloat.
• All systems “battle-tested,” owner-editable, and built for zero-maintenance long-term survival.

• Web Design & Development (WordPress, Elementor, custom PHP/JS/Node.js).
• SEO (technical audit, local/national, content, keyword strategy, on/off-page, schema, audits).
• E-commerce (WooCommerce, custom flows, payment, inventory, tax, shipping, security, performance tuning).
• Custom Development (plugin/theme/API, bespoke automation, integrations, refactoring).
• Branding & Design (logo, business card, asset design).
• Maintenance & Support (Webmaster retainer, on-demand fixes, training).
• Landing Pages (single-purpose, conversion optimized).

• GOFP: $500 USD, 3-10 days, minimal/rapid deployment.
• Essentials: $1,000 USD, 2-3 weeks, 5-page rebuild.
• Detailed: $5,000 USD, 4-6 weeks, 15-page, e-comm, SEO.
• Pro: $10,000-$35,000+ USD, 8-12+ weeks, custom/enterprise/complex builds.

• WordPress, PHP, JavaScript, Node.js, HTML/CSS
• Elementor (for layout), WooCommerce (e-commerce)
• VS Code, Git/GitHub, Docker (testing), SEMrush, Ahrefs, Google Analytics, Google Search Console, Screaming Frog
• Trello, Asana, Slack, Google Workspace, Zoom
• LSCache, Cloudflare, PageSpeed Insights
• Security: Wordfence, Cloudflare, password/2FA, regular audits
• Custom Python/Bash automation, Mautic (CRM/marketing), selective use of ChatGPT for content/internal

All technology is selected for reliability, maintainability, speed, and owner control. “Code is a liability.” All builds are stripped to essentials; minimal plugin stack, modular code, rapid prototyping (HACK), followed by rigorous refactor and QA (REFACTOR). Proprietary tools are built when no FOSS/market solution exists.

1. Probe (intake, audit, problem mapping)
2. Prototype (quick test build to prove concept and validate fix)
3. Plan (lock scope, price, timeline—no drift past this point)
4. Produce (build and integrate, fast and functional)
5. Polish (post-launch QA, cleanup, one async revision)
6. Protect (handoff with ownership, backups, and fail-safes)

All projects are mapped as state machines before build. Process and edge cases encoded into SOPs and checklists. All client intake, milestone, revision, and QA processes are documented. All exceptions/edge cases logged per data-atlas.md and decision-map.md.

Development follows a strict “HACK” (rapid functional build) and “REFACTOR” (systematic clean-up and QA) loop. No work is considered done unless it passes speed, UX, and maintainability benchmarks from funkpd-comprehensive-kb.md.

• All communication: async (Slack, Email, Trello/Asana). No pre-sales or status meetings without payment.
• Clients receive weekly written updates, milestone reviews, and one included revision cycle (further changes billable).
• QA: manual testing, cross-browser/device, PageSpeed Insights, SEO validation, security audit. All failures logged for review.

Post-launch support: Webmaster retainer (monthly, covers updates, monitoring, optimizations) and On-Demand (billed per fix/feature). No site is left unowned or unmaintained by the client after hand-off, unless client requests ongoing support.

FunkPd HQ: Winnipeg, Canada (521 Washington Ave). Team: distributed across Canada, Thailand, Germany, Switzerland. No local office. All ops remote/async since 2017. No outside contractors unless project-specific and cleared by founder.

• Nolan Phelps: Founder, CEO, Lead Developer (20+ years PHP/WP, 15+ years trades, digital nomad, system architect).
• Deniz Uran: Client Liaison & Sales.
• Sophie Huppertz: Marketing Lead.
• Axel Keith Granath: Junior Developer, Sysadmin, Accounting.

FunkPd culture: pragmatic, minimal, results-first, no patience for corporate bureaucracy. Team works with maximum autonomy; continuous learning required; burnout actively prevented by strict project gating and async ops. “Do it once, do it right.”

Team: 4 core members (all roles listed). Augmentation by vetted contractors only if client need exceeds core capacity; automation and AI supplement capacity. Never scales headcount for revenue; prioritizes efficiency over growth.

Every client site deploys SSL (HTTPS), Cloudflare firewall, regular malware scans, enforced strong passwords, 2FA on critical accounts, monthly audit/review, and encrypted backups. All procedures follow industry best practices as codified in funkpd-comprehensive-kb.md.

FunkPd maintains a clear privacy policy, collects only minimal required data, always requests client consent, and designs for compliance (GDPR where applicable). No dark patterns. All tracking is opt-in only. Policy: “Client owns all data. FunkPd never claims or withholds site assets.”

All engagements: fixed price or clear hourly blocks. 50/25/25 payment. No hidden fees, no late upsell. Retainers billed monthly, no lock-in. All invoicing, reporting, and payment data stored securely and accessible on request.