Essentials Rebuild rebuilds the site you already own without throwing out your brand
We audit your current site, refactor, and relaunch your existing WordPress install so it loads faster, stays editable, and keeps the look your crew already approved.
- Refactor first: We keep your current theme or styling cues while clearing plugin bloat and code debt.
- Scoped rebuild: Up to ten pages rebuilt in Elementor with consistent layouts, forms, and internal linking.
- Ownership preserved: You keep hosting, credentials, and a simplified admin ready for future edits.
Price range
The engagement runs two to three weeks with one async revision round and a seven day QA window once the relaunch goes live.
Essentials Rebuild keeps your site familiar while making it manageable
Every deliverable targets the pain points of dated WordPress installs that grew slow, messy, or impossible to update.
Audit and staging first
We back up the live install, launch staging, and confirm hosting meets current PHP and WordPress standards before touching layouts.
Content carried forward
We migrate approved pages, compress imagery, archive low value posts, and map every old URL to its new destination.
Brand safe redesign
We rebuild headers, footers, and five to ten core pages in Elementor so the refreshed layouts match your visual identity.
Forms and integrations tuned
We document required forms, configure notifications, and test bookings or quote flows with a GA4 tracking fix until confirmations hit the right inbox.
SEO structure repaired
We write meta titles, enforce heading hierarchy, and strengthen internal links so every page supports the service funnel.
Performance reclaimed
We remove abandoned plugins, configure caching, lazy load media, and deliver before and after speed reports.
The refactor playbook keeps stakeholders in sync without meetings
Each step is reported async with staging access, notes, and evidence bundled for approvals.
| Step | Process |
|---|---|
| Step 1; Audit and kickoff | We review the current site map, gather assets, confirm goals, secure credentials, and collect the initial fifty percent. |
| Step 2; Backup and staging setup | We snapshot the live install, launch a staging environment, update PHP, and install Astra with Elementor. |
| Step 3; Content migration and cleanup | We import approved pages, remove outdated posts, optimise media, and plan redirect pairs for changed URLs. |
| Step 4; Design implementation | We rebuild global elements and page layouts in Elementor so the new structure is consistent and on brand. |
| Step 5; Forms and integrations | We configure each contact, quote, or booking form, adjust notifications, and test submissions on staging. |
| Step 6; On page SEO and linking | We set unique metadata, enforce heading hierarchy, and add internal calls to action across the new structure. |
| Step 7; Performance optimisation | We trim unused plugins, configure caching, lazy load media, and verify load improvements on staging. |
| Step 8; Accessibility and browser checks | We review responsive breakpoints, contrast, alt text, and keyboard paths across modern browsers and devices. |
| Step 9; Client review async | We deliver a Loom walkthrough, collect consolidated feedback, and hold scope boundaries for the revision pass. |
| Step 10; Revision and polish | We apply approved edits, proof content, retest forms, and regenerate the XML sitemap for the final structure. |
| Step 11; Pre launch QA and transfer | We migrate to production, implement redirects, flush caches, retest everything live, and start the seven day QA window. |
What ships with Essentials Rebuild so owners can verify the refactor
Every handoff includes proof that speed, responsiveness, forms, SEO, and back end hygiene improved.
Evidence bundle
- Before and after Lighthouse or GTmetrix reports showing reduced load time and leaner page weight.
- Form submission receipts and booking confirmations proving every workflow delivers.
- Redirect and crawl reports confirming no broken links and that the XML sitemap is submitted.
Research backed refactors stay maintainable after launch
Our approach follows migration, maintenance, and UX best practices drawn from trusted WordPress operators.
Content migration discipline
We rely on respected redesign guides that emphasise URL mapping, metadata preservation, and structured audits.
Maintenance rooted QA
Our testing cadence mirrors weekly maintenance checklists to guarantee forms, backups, and updates stay reliable.
UX and linking focus
We follow user flow research that favours clear navigation, internal calls to action, and structured service paths.
Frequently Asked Questions
What is the point of an Essentials Rebuild?
The goal is to keep the site your crew already approved and rebuild the guts so it is fast, stable and easy to edit. You avoid a full redesign bill while getting a clean Elementor build that is cheaper to maintain and safer to change. Future work, fixes and campaigns all take less time and money.
How long does an Essentials Rebuild take?
Most projects finish in two to three weeks once we have access and assets. The last week is used for QA, async revisions and scheduling the relaunch so you are not rushed.
How many pages are included?
Essentials Rebuild covers five to ten core pages rebuilt in Elementor with consistent headers, footers and calls to action. If you need more pages, we price them up front so scope and budget stay clear.
Do you change our brand or design system?
No. We keep your existing branding, layout patterns and overall look. What changes is the builder underneath. Old HTML, legacy themes or dead builders are rebuilt in Elementor from scratch so the site is clean and editable while still looking the same to your customers.
Can our designer or SEO team work on the site after?
Yes. The rebuild is meant to make the site safe for designers, SEO and marketing teams to work in. Elementor is widely used and there is a tutorial for almost every task, so your crew can make sane changes without tearing up the structure.
What access do you need?
We need WordPress admin, hosting and DNS access plus any design files you want us to match. If you already have staging or backup tools, we use those first so the live site stays safe while we work.
How do you keep downtime minimal?
We do the work in staging, not on the live site. We set up redirects, run backups and schedule the final cutover in a low traffic window so customers see a working site before and after the switch.
What happens to our existing content and SEO?
We migrate approved content, map old URLs to their new locations and set fresh metadata so rankings stay stable. Headings, internal links and service paths are tightened so search and users both reach the right pages.
Can you fix slow performance during the rebuild?
Yes. We strip out bloat, tune caching, optimise media and test speed before and after. You get reports that show changes in load time and page weight so you can see the gains.
Who owns the site after the refactor?
You keep all logins, hosting accounts and licenses. We document the setup and leave you with a lean build that you can move or edit without relying on a retainer or a custom framework.
How is pricing structured?
Essentials Rebuild is a fixed scope project at a clear price agreed at kickoff. Only work you approve outside that scope creates extra cost so there are no surprise invoices.
Ready to refactor without losing momentum
Share staging credentials, drop your priority list, and we will rebuild, retest, and relaunch without forcing a full redesign.