
Context
Ethical Elopements promotes small sustainable weddings. They needed a fast site that they could update themselves without platform costs or plugin sprawl.
Problem
Prior Shopify site carried unnecessary weight and complexity. Content was slow to load and hard to edit. Hosting and maintenance added cost without value.
What we did
Hand coded a single page site using plain HTML and tokens consistent with the brand. Calendly loads via a small JS that defers the widget until user interaction and opens a preloaded iframe popup for instant booking. Built a simple sitemap.xml
and robots.txt
by hand and added GA in the head. Optimized all images locally with cwebp
at a max width of 1920px. Deployed on Cloudflare Pages with client managed uploads via the dashboard.
Proof of performance
Lighthouse verified. 92 performance 90 accessibility 100 best practices 83 seo.

Captured post launch on Cloudflare Pages. Single page build using index.html and imgs directory. Calendly on free plan. No hosting fees.
Result
Lighthouse scored 92 performance 90 accessibility 100 best practices and 83 seo. Largest Contentful Paint (LCP) hit 1.8s, Cumulative Layout Shift (CLS) 0.001, and total blocking time 80ms. The site loads fast passes audits and books smoothly with a free Calendly flow.
Status
Live and stable on Cloudflare Pages. Client publishes updates directly through the dashboard. No hosting cost.