Starting a Freelance Writing Career: A Step-by-Step Guide

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A Freelance writing career is a popular choice for those who enjoy writing and want to work for themselves. As a freelance writer, you have the freedom to choose your clients, work on projects that interest you, and set your own schedule. However, starting a freelance writing career can be challenging, especially if you’re new to the industry. In this guide, we’ll walk you through the steps to becoming a successful freelance writer, from studying the craft to building a personal brand.

woman browsing on her laptop starting a Freelance Writing Career

Study the Craft

The first step in becoming a successful freelance writer is to study the craft. As a writer, it’s important to have a solid foundation in writing skills and techniques, including grammar, style, and structure. To improve your writing, it’s recommended that you read foundational books on writing and practice writing as much as you can. This will help you develop your skills and improve your writing style.

In addition to reading and practicing, it’s also a good idea to seek feedback from others. Find a writing group, join an online writing community, or hire a writing coach. Receiving constructive criticism and suggestions can help you grow as a writer and identify areas that need improvement. Whether you’re just starting out or have been writing for years, taking the time to study the craft will pay off in the long run and set you apart as a professional freelance writer.

Developing Your Writing Skills

As a writer, your writing skills are your most valuable asset. To succeed in this career, it’s essential to continually improve your skills and stay up-to-date with the latest writing techniques and best practices. Here are a few ways to do this:

  • Read widely: Reading books, articles, and blogs from a variety of sources will help you develop your writing style and expand your knowledge. This will also give you a better understanding of what works and what doesn’t in writing, which will be useful as you develop your own writing voice.
  • Practice regularly: The more you write, the better you will become. Set aside time each day to write, even if it’s just for a few minutes. This will help you build your writing muscles and develop your writing style. You can also join writing groups or participate in writing challenges to get feedback on your work and to connect with other writers.

Build a Free or Cheap Offer

Starting a freelance writing career can be challenging, but one of the best ways to get your first clients and build a portfolio is to offer a free or cheap service. This service should showcase your writing skills, style, and expertise, and give potential clients a sense of what you can do for them.

Here are some examples of free or cheap offers you can make to get started:

  • Blog Posts: Offer to write a set number of blog posts per month, such as 8 blog posts. This can help you build samples and demonstrate your ability to write compelling, engaging content on a variety of topics.
  • Sales Emails: Offer to write 2 sales emails per week for a client. This will give you experience writing persuasive, action-oriented content that drives results.
  • Social Media Content: Offer to write daily social media content for a client. This will give you experience writing short, snappy content that grabs attention and generates engagement.

Remember, the goal of a free or cheap offer is to get your foot in the door and demonstrate your value. So, make sure you put your best foot forward and deliver quality work.

Get Clients

Now that you’ve built your portfolio and established yourself as a freelance writer, it’s time to start looking for clients. The key to success in this stage is to get your name out there and make yourself visible to potential clients. Here are a few strategies you can use to find clients:

Cold Outreach

One of the most effective ways FunkPd finds clients is through cold outreach. This involves reaching out to potential clients and introducing yourself and your services. You can find potential clients through job boards, LinkedIn, Instagram, or by searching for companies in your niche. Once you’ve identified a potential client, reach out to them via email, direct message, or a cold email and introduce yourself. Be sure to highlight your skills, experience, and portfolio, and explain how you can help them.

It’s important to be professional and respectful in your cold outreach efforts. Be sure to personalize each message and make it clear why you believe you would be a good fit for the company or individual. Always include a call to action, such as asking for a meeting or a phone call, to increase the chances of getting a response.


Networking is another important aspect of finding clients as a freelance writer. Attend industry events, join online communities, and connect with other writers. This will help you build relationships with other professionals in your field, and increase your visibility to potential clients. You can also reach out to your existing network and ask for referrals or introductions to people who may be in need of your services. By building relationships and making connections, you’ll be able to find new clients and grow your freelance writing business.

Raise Prices

After several months of building your portfolio and gaining experience, it’s time to raise your prices. You’ve honed your skills, built a track record of delivering quality work, and have a portfolio to prove it. By raising your prices, you’ll be able to command higher fees and attract more high-paying clients.

It’s important to approach the process of raising your prices with confidence and professionalism. Research industry standards and determine what other freelancers in your niche are charging. Consider your experience, skills, and the value you bring to your clients. When you’re ready, reach out to your existing clients and let them know about your new pricing structure. Be transparent about your reasons for raising your prices and how it will benefit them in the long run. By doing so, you’ll maintain the trust and confidence of your existing clients while attracting new high-paying clients.

Build a Personal Brand

Building a personal brand is crucial for success as a writer. By establishing yourself as a trusted and in-demand writer, you’ll be able to attract more clients and command higher fees. Here are a few tips for building a strong personal brand as a writer:

Engage with Others

One of the best ways to build your personal brand is to engage with others in your industry. This can include posting moderate amounts of content and focusing on replying to and direct messaging other writers and potential clients. By participating in online communities and building relationships with others in your industry, you’ll be able to raise your leverage and establish yourself as a trusted and knowledgeable writer.

Focus on Quality

Another important aspect of building a personal brand is to focus on quality. This means delivering high-quality work that meets the needs of your clients and exceeds their expectations. Whether you’re writing blog posts, sales emails, or social media content, it’s important to focus on delivering value to your clients and helping them achieve their goals. By consistently delivering quality work, you’ll be able to establish yourself as a top-notch writer and build a strong personal brand.


Building a personal brand as a freelance writer is key to success. Engage with others in your industry by participating in online communities and building relationships with other writers and potential clients. Focus on delivering high-quality work that meets the needs of your clients and exceeds their expectations. By doing so, you’ll establish yourself as a trusted and in-demand writer and build a strong personal brand.

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